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Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. In , Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet.SEE VIDEO BY TOPIC: Lizzo - Good As Hell (Video)
SEE VIDEO BY TOPIC: Lil Peep - Save That Shit (Official Video)Content:
Here Are The 20 GIFs With Highest Response Rates On Tinder
Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message.
Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. In , Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet.
More importantly, though, GIFs can be animated. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. A lot has changed since the 90s. Animated GIFs are enjoying a renaissance both on the web and in email marketing.
A number of campaigns use animated GIFs for humor, and do so with great success. Often, this bit of movement is enough to surprise a reader, trigger their interest, and get them to click through to a landing page. We used this trick in this email to promote our Email Client Market Share infographic. You can check out the full email and its code here. But animated GIFs can be used for more than just gimmicks and humor. Email service provider Mailchimp used animated GIFs in a series of emails to help explain its redesigned interface.
Naturally, many were pleased with the campaigns:. This email from Code School is a beautiful example of illustrating a complex idea—all the things you can do with Google Drive. First, not every email client supports animated GIFs. Instead, they will show the first frame. To overcome this, many email designers ensure that vital information—perhaps a call-to-action, offer, or headline—is included in the first frame of the GIF. Used sparingly, animated GIFs can surprise and delight subscribers.
Used too frequently, the same subscribers may tire of them and become less likely to engage with your campaigns. Content flashing rates between 2 Hz and 55 Hz can harm users with photosensitive epilepsy.
In addition, users who are visually impaired may have difficulty reading or reviewing content on a GIF before the animation changes. And, since GIFs are image files, you should always include appropriate alternative text for users that rely on assistive technology like screen readers. Images are inherently inaccessible for a lot of users, so providing copy and context allows them to understand your message more clearly.
Finally, animated GIFs are prone to excessive file sizes. In an increasingly mobile world, file size can play an important part in any email program. Fortunately, there are a number of methods for creating GIFs and reducing their file size. Read our post on reducing animated GIF file sizes and get expert tips on keeping your GIFs small and subscriber-friendly.
While there are many tools available for creating GIFs, the go-to application for most designers is Adobe Photoshop. Photoshop has a number of ways to create animated GIFs, including frame-by-frame animation, timeline animation, and importing video frames. Dan Denney has an excellent tutorial on creating advanced animations with Photoshop, including an example PSD for download to see just how he accomplishes his animations.
Not everyone has Photoshop chops, though. Many marketers and designers need to make GIFs out of existing video footage. There are even apps on mobile that can help you create GIFs! No matter how you create your GIF, the key to incorporating it into an email is keeping the file size to a minimum.
While there are a few compression tools for decreasing the file size of GIFs, the best optimization happens when you can alter the file in a program like Photoshop. Using Photoshop, you can dig into the individual frames of an animated GIF and prune them to keep your file sizes down. Some good ways to optimize GIFs include:. Livejournal user skylilies has another great tutorial on optimizing GIFs in Photoshop.
When it comes to actually saving your GIFs, one of the best ways to reduce file size is to reduce the number of colors actually saved in the file. Drastically reducing the number of colors used in the image can reduce the quality of the saved GIF, but finding a good balance between quality and file size is a great way to ensure your GIFs work well across devices.
Once you have your optimized GIF, you need to include it in your email. Fortunately, this is the easiest part of the process.
Since GIFs are just another image file format, you can include an animated GIF the same way as any other image in your email. Animated GIFs work in all webmail clients and most desktop and mobile clients.
The main exceptions are Microsoft Outlook , , and , which all refuse to animate the GIF and instead displays only the first frame of the animation. While animated GIFs are an email marketing mainstay, the limited support and potentially time-consuming nature of GIF creation could scare off some marketers. For those looking to add motion to their campaigns without animated GIFs, a few alternatives do exist. While GIFs can be transparent, they typically introduce a white outline to graphics that can stand out on darker backgrounds.
APNGs, on the other hand, work brilliantly with transparency and can be an ideal solution in certain situations. While CSS animations can get unwieldy for more complex animations, for things like hover effect, slide-ins and fades, and simple movements in an email, they can be a lighter weight solution than GIFs.
For a more in-depth guide to CSS animations in email, check out our post on understanding the two key CSS properties for animation : transitions and keyframes. Click on any GIF to see the full emails. General Assembly always has cool, custom GIFs. I stay subscribed mostly to see what they come up with next! ThirdLove embraces all kinds of underwear. This email from Moo shows how you can use an animated GIF to give your imagery a sense of depth.
And all under kb! Subscribe to our newsletter and receive tips, tricks, stats and helpful advice packaged in a beautiful monthly newsletter. What is a GIF? Why Use a GIF? Naturally, many were pleased with the campaigns: Sprout Social also used a GIF to show off the interactions of their redesigned iPhone app.
Support First, not every email client supports animated GIFs. Desktop Clients Lotus Notes 6, 7, 8. Mail AOL Outlook. No data so far. Back again? Lotus Notes 6, 7, 8.
Outlook Outlook for Mac. Apple Mail. Windows 10 Mail. G Suite. Android Default. Android Gmail.
You Look Good GIFs
Greta Thunberg saw Donald Trump the same day her powerful United Nations speech about climate change. Greta Thunberg memes are going viral and it's all thanks to a gif of the environmental activist glaring at Donald Trump. Yesterday Sep 24 , Greta Thunberg delivered an important speech at the United Nations about climate change and the ways in which politicians are failing younger generations and the world at large. She said: "You are failing us but the young people are starting to understand your betrayal. The eyes of all future generations are upon you.
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In it, a 3-D image of Patrick Star, a lovable and not especially bright starfish, lies on his belly with his hands on his cheeks. Patrick is in love. Happy Patrick , waving a flag and foam finger, has a comparatively meager 58 million views. What is it about Patrick that makes him so eminently GIF-able? What is it about those shows that make them so ripe for harvesting GIFs?
Drake is not meme-worthy: He's a living, breathing, dancing meme. Ever since social media got a hold of the album cover for 's Take Care , the rapper's every move has been a subject for scrutiny, parody, think pieces, GIFs. After the debut this week of the music video for his latest single, "Hotline Bling," it's safe to say that Drake has become a master at capitalizing on his awkward, boastful, at times slightly petty and emotional persona. Helmed by Director X, the "Bling" video features Drake dancing — solo, often in wide shot — very much as if no one's watching.
What Do the Most GIF-able TV Shows Have in Common?
Now you can add fun, expressive GIF stickers to any photo or video in your story. GIFs are also a great tool for businesses to create perfectly branded Instagram Stories that are guaranteed to delight your followers! To access the GIF stickers, tap the add sticker button at the top of stories as usual. Once you find the perfect GIF, select it to add it to your photo or video:.SEE VIDEO BY TOPIC: The Offspring - Pretty Fly (For A White Guy) (Official Video)
Good luck trying to figure out where your favorite GIFs originated. Whoever created the original video usually isn't the same person who GIF-ed it. And people rarely include proper attribution, so they're difficult to accurately source. Never fear — we've demystified a few of the classics. Now that you know where your favorite animated loops came from, you can save yourself the mental anguish, sleep well tonight and impress your friends tomorrow.
The 20 GIFs Most Likely To Get You A Response On Tinder
Skip navigation! Story from Tech. We've been able to send GIFs on Tinder for just over a month now — and already, more than 20 million have been exchanged between users. The results are in: GIFs are a highly successful way to mack on your match. But some are better than others.
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У него в голове ничего, кроме ТРАНСТЕКСТА. При первых же признаках беды он тут же поднял бы тревогу - а в этих стенах сие означает, что он позвонил бы. - Джабба сунул в рот кусочек сыра моцарелла. - Кроме всего прочего, вирус просто не может проникнуть в ТРАНСТЕКСТ.
Беккер с трудом сдержал крик ужаса.
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